CLIENT:
Personal Project
CONTENT:
Cultural Identity - Chinese Lunar New Year Greeting Custom
CATEGORIES:
Brochure & Emoticon Design
TIME:
2021
There are many strange customs and greetings for the New Year in China. This includes elders and friends who ask about topics that make you feel stressed and anxious. In China, there are more than 300 million discussions on social media about how to deal with the interrogation of elders before the New Year every year. Even on Instagram, there are over 3.8 million discussions. It is a topic of universal nature. When people get a handle on these topics and how to respond, they can quickly integrate into the Chinese New Year.
This is a "teach me" project. We discuss things or customs that other people may not know about. This project focuses on the interrogation and greeting from elders that young people encounter during Chinese New Year, and discusses this custom in a fun way with a booklet and dynamic emoticons.
This work is published in the Spring 2021 issue of SCAN magazine.
Part of the dynamic visual effects:
These fun dynamic visuals are based on the character dynamics in each graphic design. These GIFs can be used on social platforms such as Weibo, IG, Wechat, and even TikTok.
Social Media Showcase
P 1 - 2 Weibo App
P 3 - 5 Wechat App
P 1 - 2 Weibo App
P 3 - 5 Wechat App
In addition to being used for social media tag discussions, these card-style designs can also be used as cultural promotional cards or in the form of brochures.
Part of the dynamic visual effects: