Social Concern Activity Design
Branding, UI & UX Design (App / Web)
A public welfare project helps people recognize the source of stress.
I decided to design the identity for stressed people to help them find their sense of social identity, to know that they are not alone in facing stress, and to learn to positively deal with and improve their lives under pressure. I also decided to design a simple event to give people access to give feedback about their current stress, which maintains the event to be sustainable.
This project not only simplifies the source of stress but also visually makes people realize that the details of life are putting pressure on you. I hope people realize that it is very simple to change the details of life and make life more active and enjoyable.
【This section is being revamped and updated. Stay tuned.】
My main design element is the spring, as a way to illustrate that people are under different stresses in different aspects of their lives, and at the same time people can regulate their stress & pressure.
This is the site of the 2018 design exhibition in Shanghai, where I also stopped by as the author during the exhibition to give a detailed talk to the visitors and some of the clients.